App store view to download ratio

As a result, the install rate demonstrates how well your app stands out in search and browse results. Between January 1, , and October 31, , AppTweak found that the average conversion rate across categories in the US was Conversion rates and install rates vary widely between the different categories. These insights are valuable in helping you choose the most relevant category that has the maximum potential to drive downloads to your app.

Optimize your app product page to boost your conversion rate. Note: The App Unit is the number of first-time app purchases made on the app store including both paid and free apps. In this case, the number of first-time installs would exceed the number of app page views. Description Free yourself from recipes! May 8, Version 2. Bug fixes for iOS Ratings and Reviews. App Privacy. Information Seller ruhlman enterprises inc. Size 7. Compatibility iPhone Requires iOS Mac Requires macOS Find out how many times your app has been downloaded — and get breakouts by territory, device, and source — by viewing Total Downloads.

This metric includes First-Time Downloads of your app as well as Redownloads. App Analytics provides a general view of your First-Time Downloads, as well as breakouts by territory, device, and source.

To see data over a specific time period, select a custom date range. A Redownload occurs when a user who previously downloaded your app adds it to their device again. To view the number of redownloads, visit the Metrics tab and click Redownloads in the pop-up menu.

For a deeper understanding of where your downloads came from, click the Sources tab and choose a download type from the pop-up menu. A source is counted when a customer follows a link to your App Store product page.

For details on App Referrers or Web Referrers, choose the corresponding source in the pop-up menu. Learn about measuring user acquisition sources in App Store Connect Help. The conversion rate helps you understand how often users download your app after seeing it on the App Store. To quickly view your conversion rate, click the Metrics tab and select Conversion Rate from the pop-up menu.

View this data by Source Type to see which sources result in the highest conversion rate, or filter by an individual source for more detail. You can use this information to measure performance over time and understand how changes to your product page affect your conversion rate. Campaign links take the user to your App Store product page, and allow you to measure the performance of each of your marketing channels e. Make links for different versions of your marketing creative — such as advertisements with different copy, calls to action, icons, characters, or screenshots — to see which results in more downloads.

If certain elements used in your campaign result in better conversion, you might choose to also use them on your App Store product page. You can also measure downloads from Smart App Banners in Safari or cross-promotions in apps that use StoreKit to display your product page. Click the name of a campaign for additional details.

View the conversion rate of individual campaigns by clicking the Metrics tab, selecting Conversion Rate under Saved Views, and viewing by Campaign. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.

This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.

In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India.

Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective.

Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs.

The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps.

I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want. The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download.

What does this mean for you and your app? Mobile App Usage by Age Technology usage varies by generation. Mobile App Usage by Device Not all mobile usage is created equally.